Kovalam is famous for its beaches, among the most pristine in India. Kovalam is extremely popular among westerners due to shallow waters and low tidal waves. It is also one of the oldest tourist enclave in India, which known among tourist circuit right in 1930s. Kovalam shot into limelight in the early seventies with arrivals of the masses of hippies. That started the transformation of a casual fishing village of Kerala into one of the most important tourist destinations in all India- the Kovalam beach.
Kovalam has 3 major beaches in its 17 km coastline. The southernmost, known as the Lighthouse Beach is the most popular of the three. Many hotels, restaurants, lodges and shops are located here. It is frequented by outsiders who stay and enjoy Kovalam.